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John Neerland / Creative Director / Copywriter

JOHN NEERLAND CD/CW

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Explore Minnesota

 

To get the word out about how much there is to explore in Minnesota, we created a spot with more than met the eye. Yes, Joe Mauer was auto-tuned.

co-conspirators:

AD: Derek Till

Director: Joe Schaak

 

We also had the opportunity to work with some awesome musicians to create a sing-a-long radio version of the song. Many thanks to Dessa, Gabe Douglas, Chris Pavelich, Chris Koza, Haley Bonar, Lucy Michelle & Caroline Smith for getting their jingle on. We also shot a video to go with it (with apologies to Bob Dylan). 

Directors/Editors: Micah Dahl, Josh Van Patter

 

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